Basically, most of the money on the world wide web flows through ads. Selling stuff over the internet. Whether it's loans, houses, cars, or a pen - they all need to advertise in order to get customers to come in and maybe buy some of their merchandise.
So, they put their ads wherever they can. All those pop-ups everywhere, and especially on high-traffic web sites such as news websites, search engines, and popular blogs are their to catch the eye of the right customers.
Google perfected this system with its Ad-sense system. They use text only ads that are not intrusive, and are not of the pop-up kinds. They also specialize according to the context of the text in said page. If a post or a search is about cars for instance, you'll see only ads that are related to cars, such as cars sales, car loans, and so on.
So, in order to make money online, you have to connect to the advertising business somehow. whether it's to promote your business or product, or someone else's. Either way, you'll need to get the word out there and do it in a broad and yet precise way.
You want your message to reach the people who will want to buy your product. That's why context ads are so good for business. Sure, you can bombard a massive mailing list with your ads, but even if that provides you some business (a small percentage would like your product or service) you will get so much more people who'll simply hate you for spamming them with ads for stuff they neither need nor want.
The whole advertising business is going towards that direction. They can see where the wind is blowing even if spam kings refuse to. Also, it's cheaper in a way. You don't need to show your ad to everyone all of the time, but just to some of the people, some of the time.
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